Privacy Policy

Last updated: June 4, 2026

Welcome to Alley. We are committed to protecting your personal data in accordance with the Thailand Personal Data Protection Act B.E. 2562 (2019) ("PDPA").

1. Data We Collect

We may collect and process the following types of personal data:

  • Identity Data: Name
  • Contact Data: Email address
  • Technical & Usage Data: IP address, device ID, browser type, and usage behavior.

2. Purpose and Legal Basis for Processing

We process your personal data under the following legal bases:

  • Performance of a Contract: To provide our core services, process payments, and manage your account.
  • Consent: For sending marketing communications and using optional cookies.
  • Legitimate Interests: To improve our platform security and optimize user experience.

3. Data Retention Period

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or to comply with legal, regulatory, or accounting requirements (e.g., typically 5 years after account deletion).

4. Data Disclosure and Cross-Border Transfers

We may share your data with trusted third-party service providers (such as payment gateways and cloud hosting services). If your data is transferred outside of Thailand, we ensure appropriate safeguards are in place to protect your privacy.

5. Your Rights under PDPA

As a data subject in Thailand, you have the right to:

  • Access and request a copy of your personal data.
  • Rectify inaccurate data or request deletion/anonymization.
  • Object to or restrict the processing of your data.
  • Withdraw your consent at any time.

6. Contact Us

If you have any questions or wish to exercise your rights, please contact our Data Protection Officer (DPO) at:

Address

314 Trimit Road, Taladnoi, Sampantawong, Bangkok District, Bangkok Province